CIO Public Sector Summit | March 15, 2022 | Washington, DC, USA



From the Outside-In, Instead of the Inside-Out

Think Tank - 11:45 am - 12:10 pm

Seek to create innovation in a space where there is a huge opening and no incumbents. Go where there aren't any current dominant players, precedents, or standards and build something special that captures an entire market. "Swim in the seams" is an analogy that is used to communicate this concept. 


  • Setting up a new digital operating model. 
  • Using the friendly confines of your IT organization  
  • Turn an internal IT organization into a customer-facing, hyper-focused, product development, marketing machine.